Skip to content
LLora
Illustrative aerial food market with produce fields, supplier buildings and a distributor warehouse connected by roads.
Supplier quoteEmail / PDFMarket reportUSDA / terminal marketYour price bookMatched. Costed. Ready to review.

Market intelligence for food distributors

The market moved.
Did your prices?

Lora turns market sources into prices your team can act on.

price recommendations per customer, per week
>1,000
more gross-profit dollars
10%
Reported for customers using Lora's prices. Results vary.
Illustrative market view
  1. Supplier sheets
  2. Market reports
  3. Your items
  4. Market cost
  5. Sell price

Too many sources.
One price to set.

Different names. Different formats. Lora brings every line back to the item in your file.

Follow one item

USDA / Boxed beef

Market report

Wholesale beef market
Choice cuts

Ribeye, boneless

FOB / lb$9.37
Your item file

The item you sell

Internal description

BEEF RIBEYE CH BNLS

Category
Beef
Unit
lb
Grade
Choice
One internal item

Matched to your item.

Ribeye, boneless, choice

Illustrative source extracts. Not current market quotes.

From the market
to your price book.

A checkable market cost. A sell price shaped by your rules. Ready for your team to review.

FOB, delivered and wholesale sources are reconciled before a market cost is calculated.

Vacuum-packed beef in a distributor case beside a supplier sheet

Supplier quote

RibeyeBonelessChoice

Matched

The matched itemRibeye, boneless, choiceHowever the source names it.

Your item

Ribeye, boneless, choice

Market cost

$9.31/ lb

Your pricing rules

Recommended sell price

$12.10/ lb

Ready for your review

See the source types

Supplier quotes, USDA boxed beef and competitive pricing. Market cost reflects source normalization, not a simple average.

Illustrative example. Not live prices or a guaranteed result.

Built with food distributors

Your market.
Your team. Your ERP.

For the people pricing meat, buying produce and selling specialty food. One current market view, without replacing the systems you use.

Canopy / Produce Pro / NAV / Sage

Check every number.

Trace a market cost back to the original source and line.

Keep the final say.

Use your pricing rules. Review prices before they reach your ERP.

Give sales one price.

Quote from one current, approved sell price instead of yesterday’s sheet.

Integration and security questions

A few practical questions

Before you send
the first sheet.

What market sources can Lora read?

Vendor emails, PDF price sheets, Excel files, supplier portals, redistributor lists, USDA reports, shipping-point data, and terminal markets.

What does Lora need from us?

A sample item file, the market sources you trust, and the pricing rules your team already uses. We scope the rest during the paid pilot.

Does Lora replace our ERP?

No. Lora works alongside your ERP and sends approved market costs and sell prices back into your existing workflow.

Does Lora change prices automatically?

Only if you choose that workflow. Your team can review every market cost and sell price before anything reaches the ERP.

What does Lora cost?

Lora is a monthly subscription that begins with a paid pilot. Pricing depends on the sources, items, and workflows included.

Start with one sheet

Bring your price sheet.
See what changes.

Bring a vendor sheet and a sample item file. See the match, market cost and sell price on your own products.